After Gen X, characterised by big societal shifts, Gen Y (better known as millennials), and the digital native Gen Z, we’re seeing a new generation that is growing up in a future shaped by different dynamics and technological developments. This creates opportunities for borders to fade and traditional networks to decentralise.
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To understand apparent unconnected societal and technological developments and how their combined occurrence is creating a decentralised generation, dGen is studying their movements to provide our members with concise insights.
The market intelligence we distill in our reports is fueled by members and researchers. Our members share their industry perspective, but can also contribute to the report publication schedule, participate in events, and support our overarching goal of navigating the strategic opportunities and implications that blockchain technology and decentralisation will have on society and key industries. That’s how we prepare for the decentralised generation.
NEW REPORT
The Made in Italy label is renowned for its quality. The label, and specifically the artisans behind it, have been instrumental in shaping how luxury fashion is produced. However, in recent years, artisan numbers have been dropping rapidly - threatening the entire label.
The Italian government has allotted €15 million to develop blockchain and other technology solutions to protect the label. This report evaluates several areas in which blockchain can be employed to protect the entire industry - from large brands to small artisans.
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dGen is an independent non-profit research institute. We focus on how emerging technology can contribute to a decentralised future in Europe and what this might mean for people, society, private entities, and the public sector over the coming decades.
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